A quick bit of information for those inquiring minds. With clubs rolling out the kit designs for La Liga 2011-2012, there was some debate as to what the new sponsors were going to be. According to Marca, these are the clubs and their sponsors.
Athletic: Petronor; a Basque owned petroleum manufacturer.
Atlético: none confirmed; possible Ashley Madison, the online dating service.
Barcelona: Qatar Foundation; a Qatari-based Educational non-profit
Betis: none confirmed
Espanyol: none confirmed
Getafe: Burger King; Amerian fast-food outlet
Granada: none confirmed
Málaga: UNESCO; United Nations Educational, Scientific and Cultural Organization
Mallorca: Bet-at-home.com; German-based online betting company
Osasuna: none confirmed
Racing de Santander: Chorizos Palacios; La Rioja-based sausage manufacturer
Rayo: none confirmed
Real Madrid: Bwin; Gibraltar-based on-line betting company
Real Sociedad: Gipuzkoa; regional organization of Gipuzkoa, Spain.
Sevilla: none confirmed
Sporting: Gijón Asturias; city of Gijon Asturias
Valencia: none confirmed
Villarreal: none confirmed
Zaragoza: Proniño, a non-profit arm of the telecommunications giant.
There has been some movement since the article in Marca was published, but nothing really confirmed. I think some will again be highlighted by their local councils or city governments and some might find a company willing to sponsor the shirt deal but most likely it will come from within Spain. The best sponsorship deal I think is Athletic´s. I know they are well known through much of their existence to not have had sponsors, but this is a win on many counts. It´s a multinational organisation with Basque roots. The worst has got to be Burger King with Getafe. I seriously wonder if they will continue now that their new Dubai owners have come. Will they and the Malaga owners circumvent new UEFA regulations by signing new stadium deals? I think my favorite deal is the one that Racing Santander got. Chorizos Palacios, a Spanish sausage manufacturer from La Rioja? Cue the sausage jokes, please.