As part of the continuing series, we take a look at Spanish Football from a global, financial and marketing perspective and where the league can improve.
Lately, there has been a huge gap, financially and in football quality, between the top two teams, Barçelona and Real Madrid, and the rest of the league. What can Spanish football do to build on the euphoria and interest in Spain and Spanish Football, as a result of winning the World Cup? Do the powers that be in the LFP and RFEF worry about the competitiveness of the league and the fact that around the world, the brand revolves around primarily Real Madrid and Barçelona? Why is it so difficult for anyone around the world to find an Athletic Bilbao shirt?
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